I offer a targeted range of services grounded in Value-Based Content Marketing—services that support the results, refinement, and maturity of content marketing programs that target hospitals & health systems.
My work is ideal for marketing leaders and content owners who are:
- New to healthcare or the hospital and health system space
- Established in healthcare but new to content marketing
- Working in established programs launching new campaigns
- Responsible for business goals in the healthcare vertical that require a content marketing component
Consulting/Strategy
Working with me grants you access to the consulting services below and support for a range of results:
- Do more with less content
- 14-Day Smart Content Recycling: Content repurposing that fits the hospital market
- Align your content marketing strategy with business objectives and department goals
- 30-Day Hospital Value Prop Accelerator: Connect your value prop with the needs of hospitals & health systems
- Content Marketing Research: Great for building out topics, personas, pain points, and content pillars
- Catch up with market standards
- 7-Day Content Competition Assessment: Learn what your prospects are comparing your content presence to
- Improve your team experience
- Content Landscape Overviews: Team members and new hires struggling with the healthcare learning curve? This document will help.
- Hit big healthcare goals and step into VBC with a full program review
- Free yourself up to take on higher-value tasks
- Campaign planning
Writing & Content Creation
Need writing support? I offer Evidenced-Based content creation to get you beyond publishing for publishing’s sake and advancing on your journey of Value-Based Content Marketing.
- White papers, case studies, solution guides
- Blogs, articles, newsletters
- Ebooks, thought leadership content & executive/SME ghostwriting
- Customer marketing materials
- Email automation campaigns