A tactical look at deploying specialized market research to power highly effective and efficient content marketing results with hospitals and health systems
Who Should Attend
This workshop is designed specifically for owners of content marketing at tech vendors who sell into hospitals and health systems.
Featured
Speaker: Trish Rivard
- CEO, Eliciting Insights
- Product management, Product dev,
- BS in Economics from Dartmouth College and an MBA from University of Chicago
- Trizetto, R1
Host: Megan Williams
- 20 years in healthcare
- 10 years content marketing/writing
- MBA
Benefits
In this session, I’ll be guiding a discussion that will explore the opportunities you have to:
- “Pick the brains” of hospital decision makers
- Explore the kinds of questions that fuel effective, high-ROI content marketing
- Leverage interviews with individual hospital decision makers
- Understand use cases where content marketing-focused research is most effective
- Employ next steps in your home healthcare program
- Replay will be sent to all registrants
Topics Covered
- What does the hospital survey panel look like?
- How does a survey work? How many responses do we need to get an accurate picture?
- What kinds of questions can healthcare tech vendors ask?
- Walk through of recommended questions
- Individual interviews…how can they be used?
- Use cases
- How long does a survey take?