Unlike generalist content marketing providers, I’m a 20-year veteran of the industry and dedicated to the nuances of building relationships with healthcare buying committees.
Don’t waste time and money with service providers who only have a superficial understanding of this nuanced industry. (Explore comparisons)
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Results & Testimonials
💠Revenue Acceleration: Broke a 2-year sales drought by creating a compelling ROI narrative for prospects, translated in case study, video, and social media content
💠Competitive Shielding: Reduced prospect reliance on competitor content by owning narrative on the future of hospitals
💠Customer Retention: Reinforced stickiness with existing clients—doubled customer newsletter email open rates from 20% to 40% after reviewing customer base and email lists, examining previous year’s subject lines, and applying research of HCDM pain points
💠Competitive Moat: Achieved #2 Google ranking for key thought leadership term via executive interviews and themed blog series
💠Sales Enablement: Created healthcare-vertical sales library (Salesforce) aligned to rep training gaps after identifying strengths and opportunities in sales strategy execution
💠Brand Dominance: Increased LinkedIn engagement by 1000%+ after identifying opportunity to counter competitor activity on the platform
Bill Blair, CEO, OiHealth (hospital financial decision support SaaS platform)
We brought Megan in early in the evolution of our content marketing program, largely because she knew the language of hospitals and we didn’t have to translate. She got our email automation program up and running, was instrumental in improving our use of Salesforce, and helped us translate our deep internal knowledge and subject matter expertise into long-term, full funnel content execution.
VP Marketing – AI-enabled payment automation and check processing
You made this boring topic interesting!
Client Development Manager
“I spent a solid hour and a half reading your articles and blogs on LinkedIn. Absolutely amazing. And so helpful!”
Melissa Delabartolomea, Content Marketing Specialist
I can’t stress how much I appreciate your consummate professionalism and attention to detail. It’s so unbelievably refreshing to be able to work with a writer who’s good at what they do!
Value-Based Content Marketing Framework
Simplify your journey in enterprise healthcare content marketing by tackling one component at a time—components I’ve observed working on content teams ranging from healthcare-native SaaS companies just starting out in content marketing to Fortune 500 companies with robust and established content presences. This is the heart of Value-Based Content. Learn more…
