Unlike generalist content marketing providers, LocutusHealth is headed by a 20-year veteran of the industry and dedicated to the nuances of building relationships with healthcare buying committees.

Don’t waste time and money with outsourcing partners who only have a superficial understanding of this nuanced vertical (or who don’t see content as a revenue driver). (Compare working with LocutusHealth to your alternatives)

Trusted by…

$50 billion in Rural Health Transformation funds have been released

RHTP Packages Available Now

Our AI Perspective: Content that moves the buying committee is grounded in human-centered fundamentals—the first step in understanding what AI can and can’t do for your marketing and sales.

Emerging Content Programs  

Lay the foundation of a content program that enhances business goals

 

Established Content Programs

Leverage lean thinking to launch new products, markets, and campaigns 

Marketing Leaders in Need of Support

Budget-flexible outsourcing for maximum flexibility and business efficiency

Before you commit to an agency, invest in an FTE, or embark on an ABM or AI initiative...you work with LocutusHealth

LocutusHealth is a general contractor for the relationship-building arm of your organization—connecting you with the right talent, tools, and tactics exactly when you need them—without the commitment of an agency or full-time hires. (Explore the Specialist Collective).

Led by a 20-year enterprise healthcare tech veteran, this is your flexible resource in building and sustaining mutually beneficial relationships with the enterprise healthcare buying committee.

Why does this work? 

We prioritize outcomes, relationships, and creating value for your market—not outdated funnel models or content for the sake of content. 

The Outcomes-Based Content Marketing framework is our guide for identifying your highest-potential areas of content marketing program improvement, and activating resources strategically and efficiently. Led by Megan Williams, a 20-year veteran of enterprise healthcare technology, LocutusHealth frees you from the commitment of an agency and dedication to outmoded and misaligned tactics built for generic healthcare or healthcare tech marketing.

Content Is Your Digital Front Door for the Healthcare Buying Committee

Results & Testimonials

💠Revenue Acceleration & Lead Nurturing: Broke a 2-year sales drought by creating a compelling ROI narrative for prospects, translated in case study, video, and social media content

 

💠Competitive Shielding: Reduced prospect reliance on competitor content by owning narrative on the future of hospitals

 

💠Customer Retention: Reinforced stickiness with existing clients—doubled customer newsletter email open rates from 20% to 40% after reviewing customer base and email lists, examining previous year’s subject lines, and applying research of HCDM pain points

💠Competitive Moat: Achieved #2 Google ranking for key thought leadership term via executive interviews and themed blog series

 

💠Sales Enablement: Created healthcare-vertical sales library (Salesforce) aligned to rep training gaps after identifying strengths and opportunities in sales strategy execution

 

💠Brand Dominance: Increased LinkedIn engagement by 1000%+ after identifying opportunity to counter competitor activity on the platform

Amplify Marketing & Sales Results With Expert-Led Content Outsourcing

  • Shortened buying cycles, improved lead quality,  and lower opportunity cost in a challenging vertical with high barriers to entry

  • A strong start to any new or stagnant initiative (product launches, thought leadership, brand refreshes) and a clear path to higher levels of program maturity

  • The ability to scale thanks to the use of AI-augmented, human-first content creation and network partners

  • Prove your content program as a profit center by maturing to true end-to-end tracking of B2B leads through data-driven performance marketing

  • Content savings and budget flexibility to maintain a robust marketing presence without commitments to an agency or FTEs with an on-demand resource

  • Free leadership up to take action on other higher-value responsibilities via an objective, extra set of eyes on your content program

Skip the expensive, job-jeopardizing lessons other healthcare marketing leaders have had to learn

Launched in 2014, LocutusHealth helps healthcare tech vendors turn underperforming, emerging content marketing programs and initiatives into powerful growth assets—reviving stalled marketing efforts and transforming marketing from a cost center into a revenue engine.

This starts with laying a foundation that simplifies your content marketing strategy. Explore a Value-Based approach to enterprise healthcare content marketing.

Use Cases: How Tech Vendors Leverage LocutusHealth

  • A Fractional Chief Content Officer/Head of Content

  • Augmenting and Directing Offshore Teams, and Marketing Agencies, and AI tools

  • Employing a lean, entrepreneurial perspective, even as a mature vendor with an established content program

  • Launching/Rehabbing a Minimum Viable Content Program or Campaign

  • Support for Marketing and Sales Leaders New to the Healthcare Vertical

  • Entering the Healthcare Market

Explore options to close gaps in your content marketing program...

High Impact Packages

Enhanced Conference Experience

Extend the payoff of your conference investment beyond the event and into long-term digital connection 

Vendor-Led Professional Development

Build relationships, not funnels. Turn your unique expertise, customer experience, and executive and SME thought leadership into strategic advantage 

Sales Ammunition & Enablement

Enhance the efficiency and effectiveness of your sales team while building marketing-sales alignment

Outcomes-Based Content Marketing Framework

Clarify your journey in enterprise healthcare content marketing by tackling one component at a time—components and patterns Megan has observed working on content teams ranging from healthcare-native SaaS companies just starting out in content marketing to Fortune 500 companies with robust and established content presences.

This is the heart of Outcomes-Based Content and the foundation of architecting a custom approach to content for your organization. Learn more…

Explore your options with a free, no-commitment Diagnosis & Discovery sessionSchedule a Session

"The best time to plant a tree was 20 years ago...
The second best time is now.”.

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of B2B organizations leverage content marketing.

0

of B2B organizations outsource content creation.

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Case studies, best practice advice and how-to guides are the most effective types of B2B content.
The LocutusHealth Mission Question : How do we identify the nexus between vendor value and healthcare leader needs—and then mine this intersection for revenue-generating opportunities in content marketing?
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isn't communication.

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