A structured assessment of where your content program is working, where it's leaking revenue opportunity, and what to fix first.
Most content programs don't get audited until something's already failing. A diagnostic catches the gap before it costs pipeline.
Is this right for your team?
Good fit if you
- ✓Established healthcare tech solution, content output exists but isn't producing pipeline results
- ✓New to the healthcare enterprise space, need a content foundation built right the first time
- ✓New to your marketing role, need an objective read on what you've inherited
- ✓Content feels reactive — built around launches or conferences, not a strategy
Not the right fit if you
- ✕Pre-revenue or still establishing product-market fit
- ✕Already running a mature, data-driven content program — you might be past diagnostic and ready for execution support directly
Choose your diagnostic
Content Quick Scan
A focused read on your current content program, scored against the six OBCM pillars, with clear next-step recommendations.
- ✓High-level evaluation across all six OBCM pillars
- ✓Customized best-practices checklist by pillar
- ✓Tech stack quick-read: is your stack helping or adding spend without ROI
- ✓30-minute debrief with findings and recommendations
Timeline: 2 weeks
Your $2,500 investment applies in full toward the Full Diagnostic if you move forward.
Book an intro call →Full Content Diagnostic
A complete diagnostic of your content engine — inputs, tools, processes, and audience fit — with a prioritized 90-day action plan.
- ✓Everything in the Quick Scan, plus deep-dive review of inputs, tools, and processes across all six pillars
- ✓Minimum viable roadmap you can execute immediately, with or without ongoing support
- ✓Persona and buying-committee-role alignment check
- ✓Prioritized 90-day action plan tied to revenue impact, not just activity
Both engagements are standalone — no retainer required.
We brought Megan in early in the evolution of our content marketing program, largely because she knew the language of hospitals and we didn't have to translate. She got our email automation program up and running, was instrumental in improving our use of Salesforce, and helped us translate our deep internal knowledge and subject matter expertise into long-term, full funnel content execution.
What vendors typically do next
Depending on what the diagnostic surfaces, here's where teams usually go from here.
Content Program Build
Ready to build, not just diagnose? Move straight into program execution.
Pipeline Clarity Scan
If the diagnostic surfaces sales-side gaps, this is where you go next.
CMS Revenue Exposure Map
If program exposure is unclear, map where CMS policy is moving your buyers.
Find out what's working — and what's leaking pipeline.
Book a quick call to scope your diagnostic. We'll confirm fit and timeline on the first call.
Book a call →Or email growth@locutushealth.com with questions.