Reduce wasted time, budget, and content marketing opportunities by listening first
Before you dump a ton of time and budget into fresh content for hospitals and health systems, you should try this…
Is your content strategy not getting the results you need with hospital & health system decision makers? You might not need a complete overhaul. There’s a good chance you just need to reframe, rework, and redistribute the work you’ve already done.
Don’t make the mistake so many marketing leaders fall victim to in this space—waffling between the extremes of settling into the status quo and solving the wrong problem by launching new but under-informed initiatives.
Do More with Less in Your Hospital Content Marketing
I can help you identify and create your highest-value opportunities to work with what you have—but the key isn’t to simply slice and dice existing content. You have to start with the needs of hospital & health systems leaders to reframe, rework, and redistribute according to their needs.
This approach helps you avoid:
- Low-ROI investment in distribution methods your target market isn’t engaged with
- Wasting time and money marketing to the wrong titles in a hospital or health system
- Lost time in proving your value to your leadership as a marketing professional
- Investing in low-confidence content types that hospital and health system leaders don’t trust or use in their buying decisions
- Common blind spots in your internal understanding of hospital buying and content preferences
Benefits
I’ll review your existing content through the lens of high-level business and departmental goals, target hospital roles, market trends, and competitors—all to unearth opportunities to work with what you have and do less with more.
You’ll walk away with a plan to efficiently and effectively use the content you have in a way that meets key decision makers where they are. (And if you need additional writing support, I’ll be ready to step in immediately.)
Deliverables
- Deck highlighting key opportunities across your entire funnel including, short and long form, social, email, and distribution
- Recommendations for future content expansion
- Additional writing support if needed