Are hospital execs reading vendor content? A talk with VP of Enterprise Transformation

Healthcare marketing managers have some tough questions to answer around content creation. One of the most important is what kinds of content actually attract the attention of hospital leaders and decision-makers.

Figuring that out is part of my job as a healthcare tech content strategist. That’s why I’m taking time to sit down with forward-thinking hospital leaders and find out how they’re engaging with content — and translate that to what that means for vendors like you. 

In this interview, I spoke with Eric Wenke, VP, Enterprise Transformation at a large Florida healthcare system. 

Do you read vendor content at all?

Yes! I spend time going over presentations that I’m sent, but also white papers. That’s from both current partners and vendors I’m considering in the future. 

What makes a vendor’s content stand out to you?

More than anything, it’s proven results. I want to see what kind of experience other similar organizations have had with them. 

What kind of content makes you want to learn more about a vendor partner? (Case studies, an engaging blog, educational email, etc.)

Really, I’m format agnostic. Again, what matters most to me is results. That said, I do find quite a bit of content via LinkedIn.

What would you like to see more of?

I’d really like to see more published outcomes and research. That’s what I put the most weight on in making my decisions. 

Any advice for other hospital leaders in getting through the sea of information out there? 

Try to focus the sources you pull from. There’s a lot of content out there and focus is key.

Ready to catch up with a content-driven B2B healthcare tech world? You can learn more about my extensive background in B2B healthcare tech, or we can set up a quick, 15-min call here.


Megan