Portfolio And Contributions
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Publications and Credited Contributions
Samsung Healthcare: I serve as a member of Samsung’s content creation team and am responsible for suggesting specialized content ideas, as well as blogs and related content on healthcare technology designed to align with Samsung’s specific strategic goals within the healthcare vertical.
HP/Forbes: Because of my background in IT and healthcare, I was brought on to immerse myself in HP’s DaaS offering and marketing strategy and to create informative content geared toward CIOs and other ITDMs. Preparation included studying marketing collateral, webinars, and meeting with their marketing team to reflect their desired voice.
Business Solutions Magazine: I was chosen for this position because of my applied background in B2B healthcare IT, regulations, EHR, data, and security. It was my responsibility to suggest topics that were most in line with the needs and challenges that IT professionals faced in the healthcare sphere.
Health IT Outcomes: I was responsible for creating content on EHRs, data breaches, revenue cycle, patient portals and general health technology.
NutraScience Labs: I’m a contributing author on the topic of B2B nutrition and supplements, as well as market strategy and trends.
Samsung Imaging Distribution: I contributed researched blog posts on precision in ultrasound imaging, 3D/4D ultrasound, the impact of the federal Omnibus bill on digital radiology.
Cintas-Ready For The Workday: My work at Cintas’ included topic and content suggestions, as well as creating mid-length articles on leadership, healthcare, and education.
Samsung Case Study-Behavioral/mHealth
Case study created after extensive interview process with both partner and subject. Primary goal to showcase Samsung’s hardware as ideal hardware choice for healthcare organizations aiming to leverage mHealth applications to improve outcomes. (View live)
Invited by HP to review marketing collateral and internal webinars to help launch their Device-as-a-Service offering via advertorials, businesses cases, and articles. Two of my resulting pieces were chosen for the launch of their Brand Voices presence on Forbes and are featured in their Industry Insights resources:
Samsung Business Insights (Healthcare)
Invited by Samsung to suggest ideas, and create short and long-form content for their Business Insights initiative in the healthcare sector.
mHealth Startup/Press Release
Created press releases, website content, HIMSS applications, and other PR materials for hospital-focused m-Health startup. (View press release live)
Healthcare Technology Blog
Regular contribution fo long-form articles on the topics of ICD-10, HIPAA, healthcare marketing, ACOs, etc.
Revenue Cycle Blog Launch
Industry articles, whitepapers, social media: Established revenue cycle company looking to enhance their online footprint and establish thought leadership within the revenue cycle community. After conversations around core competencies, goals, services, and product offerings, we created articles for their blog launch specifically designed to highlight and drive interaction with specific products and services.
We continually coordinated to produce in-depth materials focused on RCM management, ICD-10 transition, billing and coding, and accounts receivable. We also maintained a content map to ensure content aligned with strategic goals and product focus.
Breaking Into Healthcare
Content strategy, newsletter, eBook coaching, website and social/SEO consulting: Merger and acquisitions firm looking to enter the healthcare arena. Established hub-based content strategy that incorporated social, newsletter, and guest posting material that fed leads back to the home site, incentivizing visitors to either contact immediately, or sign up for future engagement. Core content message based around narrative common among target demographic, with off shoot posts rooted in key pain points designed to created familiarity, likeability, and trust of the client brand.
Content creation: Established publication in the IT sector looking for fresh content in the healthcare market. Contributed suggestions for expansion into current healthcare news topics and issues, as well as weekly written content.
Website and publication built from the ground up. Involved assessing current market media offerings to identify brand-specific growth opportunities. (B2B content available here.) Connections with bloggers and industry thought-leaders were established as initial content to build social media followings (Twitter and Facebook Groups), and newsletter lists. Print publication created as a tangible reflection of brand values, and sourced from established authors.
Samples available upon request. Contact me here.
I create both formal and editorial-styled press releases for my clients depending on their audience and needs. Here’s an example of a formal release. The examples below (published here and here) represent more editorial-styled releases.