Enterprise Healthcare Tech GTM Insight for Your Stage, Panel, or Podcast
Practical, vendor-side perspective on selling into the healthcare buying committee, from 20+ years inside the industry.
I speak, write, and moderate discussions on the role of enterprise healthcare tech vendors as key stakeholders in the US and global healthcare ecosystem.
I believe healthcare leaders should be able to tap vendors as learning resources and consultative partners. I focus on what the buying committee actually needs to see, how CMS VBC programs like the Rural Health Transformation Program are reshaping deals, and why sales-led content outperforms the generic kind. Audiences leave with frameworks they can use the next morning, and no sales pitch.
Recent Speaking, Writing & Moderation
Where I Can Add to the Conversation
How RHTP and value-based programs are changing what hospitals buy, and how vendors can support the work.
Building content from the sales conversation out, so it reaches every role on the buying committee.
Why the strongest vendors earn their place as learning resources, long before a deal is on the table.
Megan Williams
Megan Williams is the founder of LocutusHealth, a go-to-market and content consultancy for enterprise healthcare technology vendors. With more than 20 years in healthcare, she helps sales and marketing leaders build content that moves deals across the hospital buying committee, guided by her Outcomes-Based Content Marketing framework. Her recent work focuses on how the CMS Rural Health Transformation Program is reshaping vendor pipelines. She holds a bachelor’s degree in healthcare administration and an MBA in international business.
Have an audience of healthcare tech leaders?
Tell me about your event, panel, or podcast, and I’ll suggest the topic that fits your audience best.
Looking for help with your own GTM strategy? See how sales-led content works →