Generic AI content drives off healthcare buyers. Human-built source content—made for the buying committee—fixes that before you ever open a prompt window.
Even the best prompt falls short of meeting the healthcare tech buying committee where they are. Start with rich source content—built by humans, respecting the guardrails of buying committee personas—and you spend less time prompting and revising, and more time building buyer trust.
Is this right for your team?
Good fit if you
- ✓Already using ChatGPT, Claude, Jasper, or Copy.ai for content production
- ✓Getting volume from AI tools but spending more time editing than the content saves you
- ✓Have real proof points (case studies, results, whitepapers) that aren't making it into AI-generated output
- ✓Want your team or contractors to produce on-brand content without you reviewing every piece
Not the right fit if you
- ✕Not yet using AI content tools — start with the Content Diagnostic first
- ✕Already have a documented brand voice and persona library in active use
Choose your foundation
Foundation Document
One core source document built from one existing asset—a whitepaper, case study, or similar proof point—translated into a structured prompt foundation your AI tools can draw from.
- ✓Source document built from your selected asset
- ✓Persona guardrails for your primary buying-committee role (clinical, financial, IT, or administrative)
- ✓Master prompt template incorporating brand voice and firmographics
- ✓One round of revisions
Timeline: 1–2 weeks
Book an intro call →Foundation Library
Everything in the Foundation Document, scaled across your content library and full buying committee.
- ✓Source documents built from 3–4 existing assets (whitepapers, case studies, sales decks)
- ✓Persona guardrails across all four buying-committee roles
- ✓Master prompt library, organized by content type and persona
- ✓AI output review session — we run sample outputs through the foundation together and refine
- ✓Two rounds of revisions
Your Foundation Document investment applies in full toward the Foundation Library if you upgrade within 60 days.
We brought Megan in early in the evolution of our content marketing program, largely because she knew the language of hospitals and we didn't have to translate. She got our email automation program up and running, was instrumental in improving our use of Salesforce, and helped us translate our deep internal knowledge and subject matter expertise into long-term, full funnel content execution.
What vendors typically do next
Once the foundation is in place, here's where teams usually go from here.
Give your AI the source material it actually needs.
Book a quick call to scope your foundation. We'll confirm fit and timeline on the first call.
Book a call →Or email growth@locutushealth.com with questions.