Pipeline Diagnostic
Healthcare Pipeline Clarity Scan
Close gaps in buying committee engagement in enterprise healthcare tech
Your pipeline is a reflection of how well your team understands the people who actually decide…and it deserves your strategic attention.
Buying committees have expanded and they're doing significant research before they make first contact with your sales team or attend a conference—often using AI to search and compare your solution and content to alternatives before you even know they're interested.
The gap between "interested" and "signed" is where most deals go to die. Sales teams are often only engaging one or two stakeholders and sending generic materials when each role is looking for something tailored and that provides value before they trust. Worse, teams are often learning nothing from the deals that don't close.
The Pipeline Clarity Scan tells you where those breakdowns are happening…and what to do about them.
Is the Pipeline Clarity Scan right for your team?
This is built for enterprise health tech vendors with an active sales function.
This is a good fit if you:
Have a sales team selling into hospitals, health systems, or large provider organizations
Suspect your reps are engaging too few roles on the buying committee
Have little or no content that helps reps advance deals, or content that exists but doesn't get used
Aren't learning from wins and losses in a way that changes how you sell
Have a marketing function that feels disconnected from sales reality, or no dedicated marketing at all
See deals stalling because of handoff problems between sales, marketing, and leadership
Want a clear starting point, not a six-month engagement
This isn't the right fit if:
You're pre-revenue or still establishing product-market fit
You're already running a mature, persona-driven sales enablement program—in which case you might be ready for the next stage. Let's talk →
Deliverables
Buying Committee Engagement Assessment
A structured look at how your team is engaging the enterprise healthcare buying committee: clinical, financial, tech, and operational stakeholders. Are you reaching the full committee or over-indexing on one role? Are your reps showing up as consultative advisors or product pitchers?
Selling Scenario Analysis
The 4–5 situations your reps find themselves in most, mapped out with a clear picture of what's working, what's missing, and where deals are leaking. Organized around how your team actually sells in a post-funnel world.
Content & Messaging Gap Report
A role-by-role assessment of what your reps have, what they're improvising, and where there's nothing at all. Covers sales materials, outreach messaging, follow-up content, and competitive positioning—evaluated against what each member of the buying committee actually needs to say yes.
Win/Loss & Feedback Loop Review
Are you capturing what buyers tell you and turning it into better content and messaging? This evaluates whether insights from closed-won, closed-lost, and stalled deals are making it back into what your reps say and send. Includes an assessment of how (or whether) sales intelligence is reaching the people who create your materials. This is a read on whether that loop exists and is feeding your content engine vs. a formal win-loss analysis.
Technology & AI Utilization Snapshot
A quick read on whether your current tools—CRM, enablement platforms, AI content tools—are supporting how your team creates, finds, and delivers sales content, or just adding noise. It's a check on whether your tools are helping your reps get the right message to the right buyer at the right time, not a full tech stack audit.
Prioritized Refresh Roadmap
A sequenced action plan tied to revenue impact. A clear recommendation of what to build, fix, or stop doing, organized by the scenarios and personas that matter most to your pipeline right now.
Consultative Outreach Templates
Ready-to-use outreach frameworks built around your highest-priority buying committee roles and scenarios. Designed to help buyers get smarter about the problems you solve, so your reps earn the first real conversation.
Choose Your Starting Point
Pipeline Quick Scan
$2,500
Not sure if your team has a buying committee engagement problem — or how deep it goes? Start here.
What you get:
- High-level buying committee engagement assessment. Are you reaching the full committee or selling to one role?
- Preliminary content and messaging gap identification across your top selling scenarios
- Technology and AI utilization check. Is your stack helping or adding noise?
- Sales-to-marketing feedback loop assessment. Are insights from the field making it back?
- 30-minute strategy debrief with findings and recommendations
Timeline: 1–2 weeks
Your $2,500 investment applies in full toward the Full Pipeline Clarity Scan if you move forward.
Full Pipeline Clarity Scan
$10,000
The complete diagnostic. Everything in the Quick Scan, plus the full deliverable suite: deep buying committee persona mapping, selling scenario analysis, content and messaging gaps per role, win/loss feedback loop review, prioritized refresh roadmap, and consultative outreach templates.
Timeline: 3–4 weeks from kickoff
Payment: 50% at kickoff, balance at delivery.
Both engagements are standalone — no retainer, no ongoing commitment required. If the findings point to a next step, we'll scope it together. If not, you walk away with actionable intelligence your team can use immediately.
How It Works
Alignment Call
We review your sales motion, current team structure, and buying committee awareness. You share access to existing materials: decks, outreach templates, whatever your reps are actually using. We define what success looks like for this engagement.
45–60 minutes
Research & Analysis
LocutusHealth reviews your materials, evaluates your selling scenarios, and assesses how your team is engaging each role on the healthcare buying committee. We identify where deals are leaking and why.
Deliverable Review & Decision Point
We walk through findings together. You decide whether to act on the intelligence internally, move to the next phase with LocutusHealth, or both.
Ready to find out what's really stalling your pipeline?
Or email growth@locutushealth.com with questions.
Locutus Health · Outcomes-Based Content Marketing for Enterprise Health Tech