Selling into the healthcare buying group is a unique challenge—and one that many founders and startups underestimate. 

 

More often than not, vendors build for tech roles and users, when the primary decision maker falls under other critical roles including:

 

💠Financial: CFO, controller, director of finance, etc.

💠Clinical: CMO, CNO, surgery and nursing titles, etc.

💠Administrative: Titles under rev cycle, HR, marketing—whichever areas a solution intersects with 

 

The resources below will help you better understand the healthcare buying committee to:

 

💠Better align your product with market problems 

💠Prove to investors that you’re ready for enterprise healthcare tech

💠Begin a content marketing program that drives revenue

If you’d like to talk out the potential for your startup or incubator, grab some time to talk.

Resources for Healthcare Tech Startups

 

Top Resources for Understanding the Healthcare Buying Committee

Leadership charts, mapping the IT buying journey, and more

Market Research

Services and studies focused on technology and the healthcare buying committee

Buyer Profile: Financial

Content Preferences of the Hospital Financial Role

Buyer Profile: Clinical

Content Preferences of the Hospital Clinical Role