To bring healthcare tech clients improved results and broader access to specialized and trusted professionals, LocutusHealth is excited to partner with aligned service providers. 

Market

Enterprise healthcare tech companies with established product-market fit—navigating emerging content programs or new content initiatives 

 

We partner with:

💠Fractional Executives

💠Horizontal Content Marketing Companies

💠Market Research Firms

💠Web Designers/Developers

💠Consultants

Partner Benefits

💠Budget-flexible, ROI-focused, on-demand content program resources

💠Expanded, industry-specialized services for your client base

💠Connection to a network of healthcare tech veterans

💠Access to ongoing research on healthcare buying committee content preferences

 

Results

💠Revenue Acceleration & Lead Nurturing: Broke a 2-year sales drought by creating a compelling ROI narrative for prospects, translated in case study, video, and social media content 

💠Competitive Shielding: Reduced prospect reliance on competitor content by owning narrative on the future of hospitals 

💠Customer Retention: Reinforced stickiness with existing clients—doubled customer newsletter email open rates from 20% to 40% after reviewing customer base and email lists, examining previous year’s subject lines, and applying research of HCDM pain points

💠Competitive Moat: Achieved #2 Google ranking for key thought leadership term via executive interviews and themed blog series 

💠Sales Enablement: Created healthcare-vertical sales library (Salesforce) aligned to rep training gaps after identifying strengths and opportunities in sales strategy execution 

💠Brand Dominance: Increased LinkedIn engagement by 1000%+ after identifying opportunity to counter competitor activity on the platform

About

Megan Williams-President

💠20-year healthcare tech veteran 

💠12 years in rev cycle (R1/Accretive)

💠Got my content marketing start in combat sports

💠6-pillar, Value-Based Content Marketing (VBCM) framework designed to build out content programs that align with business goals and  function more as revenue centers 

💠Healthcare Tech Content Marketing Maturity Model

💠Learn More

 

Values

Marketing should be market driven. Listen first to the healthcare leaders making the critical decisions, and then build strategies, marketing, and products. 

Content should be an extension of a value prop—sharing institutional knowledge and supporting healthcare decision makers in navigating an increasingly complex industry landscape even before any contracts are signed.

Metrics matter. Even in early content programs, there are untapped opportunities to establish KPIs, establish and track ROI, and inform strategic direction. 

Slow is smooth and smooth is fast. Content, relationships, and the buying cycle should not be rushed. Healthcare problems are high stakes and complex, and while the problems of our clients are often emergent and need high-speed responses, it’s our job as vendors to slow down and think deeply where possible.  

Content should drive revenue. Marketing should be more than a cost center and content is a powerful opportunity to transform the function into a revenue center.

Vision 

A healthcare tech landscape where vendors freely share their institutional wisdom with buying committee members as critical and highly-specialized stakeholders in complex problem solving. 

 

Services

➡️Market listening rehab, content creation, thought leadership development, evaluating people systems and workflows, content distribution assessment, sales enablement 

➡️Fractional CCO services

➡️Supplementing and directing offshore teams and marketing agencies

➡️Launching and rehabbing content programs

➡️Support entering the healthcare market

 

Methods

💠Quarterly email check in

💠Referral contract

💠Sharing industry insights and research

Think we might be a good fit? Grab an intro call on my calendar.