End the frustration, confusion, and stagnancy of your enterprise healthcare content marketing—with a Value-Based approach

Hospital & health system content marketing can fall short of its amazing potential in a thousand different ways.

These exercises ensure you’ve got your bases covered and are moving your healthcare content marketing program in the right direction through a Value-Based approach to content marketing.

Value-Based Content Wellness Eval-An Annual Wellness Visit for Your Content Marketing Program

Develop a high-level, customized checklist that covers all the fundamentals of Value-Based Content marketing approach. You’ll walk away with a guide and customized best practices under each VBC pillar—one you can immediately work from to refine your program and enhance results. (2-week turnaround, $2,500)

Acute Content Rehab Roadmap

An in-depth exercise that explores your entire program through a deep dive into your inner workings under each of the six VBC pillars.

With your Acute Content Rehab Roadmap, we’ll launch your journey toward Value-Based Content Marketing. We’ll build a minimum viable plan that you can execute on immediately (with or without my ongoing support).

We’ll work together to explore your current content marketing inputs, tools, and processes and find effective and creative ways to strengthen content’s role in your business—aligning your content practices with what’s proven to work in the hospital & health system space. (timing and price are program specific)

Grab some time here to get started or shoot me an email at growth@locutushealth.com…looking forward to learning more about your project!

Use Cases

• Your content strategy is established in other verticals but you’re new to the healthcare enterprise space and need a strong start.
• Your solution is established in healthcare but you need to launch a content strategy the right and most efficient way.
• Your current approaches to content marketing aren’t producing the results they used to.
• You’re new to your marketing role and need an objective overview of your content creation environment to move forward effectively.

Wondering if ACR: Roadmapping is a good fit for you? If you’re at a level 0-2 on the Gartner Content Marketing Maturity Model, it probably is!

Results & Revenue Impact

💠A high-yield, high-ROI content program that shortens sales cycles, eases upsells, and increases CLTV

💠A content presence that improves lead gen metrics and meets buyers where they are during the self-guided “Shadow Phase” of the healthcare buying committee journey

💠A tech stack aligned with your needs and growth goals, maximizing ROI on tech spend and reducing overspend on misaligned solutions

💠Refined content processes that contribute directly to business KPIs and revenue goals

💠Meeting each role on the buying committee where they are

💠Increased sales team confidence, easier marketing-sales handoff, improved sales metrics

Answer Time- and Budget-saving Questions…

💠Is our default strategy/approach to tactics a poor fit for selling to the healthcare buying committee?

💠Do we need to do more work on developing personas and messaging before we invest in publishing new content?

💠Are we expecting the tech to sell itself?

💠Is our messaging neglecting key pain points and causing us to miss opportunities to meet hospitals & health systems where they are?

💠Is it too early to invest in an agency, FTE, or upgrades to our marketing tech stack?

💠Do I need to invest in bespoke market research to build effective content or can I work with a study that’s free/low cost?

The ACR Content Roadmapping Process

Your content should be an extension of your value prop—meeting healthcare buying committees where they are and serving as a conduit of your expertise and ongoing learning to position your brand as a critical partner in the eyes of your customer.

Your content roadmap starts with an in-depth, fully remote exercise—a deep dive into your inner content processes with the goal of discovering new opportunities to connect with your goals while balancing effort, time, and budget.

Our destination is proving content as a revenue center through end-to-end tracking of B2B leads through data-driven performance marketing. 

The change you’ll experience…

You’ll walk away with confidence and a roadmap in the enterprise provider space—one that will help you hit your big numbers and foster job security and career advancement, reduce stress for your team, and free you up to take on other verticals or responsibilities in healthcare marketing.

Experience…

• Confidence that your content strategy is grounded in the reality of the hospital & health system segment thanks to a foundation of active listening
• A clear path to becoming a well-oiled digital marketing machine that creates leads through high-yield and self-refining conversations with hospital and health system leaders
• Room to take on even more in this complex and high-opportunity space
• The freedom to create results in other verticals and initiatives
• Proof that you’re a transformative and connected marketing master of an incredibly difficult and frustrating space

To get started, grab a slot so we can get to know each other and find out whether we’re a good fit. You can start that process here.

Take a tour of my work with hospital tech vendors…

“We brought Megan in early in the evolution of our content marketing program, largely because she knew the language of hospitals and we didn’t have to translate. She got our email automation program up and running, was instrumental in improving our use of Salesforce, and helped us translate our deep internal knowledge and subject matter expertise into long-term, full funnel content execution.”– Bill Blair, CEO, OiHealth