Enterprise Healthcare Content Creation

The enterprise healthcare sales cycle can reportedly run 12 months or longer—but I’ve seen it get as high as three to five years depending on the product.

This reality is why any marketing leader building relationships with healthcare buying committees—they should be exploring account-based marketing (ABM) in healthcare.

While it can be a complex mix of website experience, retargeting tactics, sales strategies, and personal involvement of the C-suite, the lifeblood of ABM is content that provides targeted value.

When you’re looking at months and years of relationship-building with hospital CEOs, CFOs, revenue cycle leaders, technology heads, clinical leaders, and other decision-makers, your content demands can quickly add up.

This is where atomized content built for healthcare comes in.

Atomized content is the creation of pieces that can be changed and shifted based on specific personas, roles, and topics. This includes:

💠White papers

💠Case studies

💠Video adaptations of content

💠Blogs

💠Solution guides

💠Industry reports

As an experienced healthcare tech writer, I work with you to create a “base” form of each type of content. From the beginning, specific sections can be traded out and changed as needed, by humans or with the help of AI—helping to increase the ROI on your healthcare account based marketing content budget.

In my role as a strategist, each piece is created to be an actively contributing component of a cohesive Value-Based Content Marketing presence.

I have experience working on marketing platforms including Pardot and Salesforce and have an up-close understanding of how content is used on a practical level.

 

When you’re ready to get started, I’d love to be a resource. You can shoot me an email at growth@locutushealth.com or set up some time to talk here.