LocutusHealth Consulting Process

Discovery and Content Program Mapping

Explore the current state of your content program, healthcare buying committee personas, competition, and business goals with an in-depth interview

💠Identify business intent

💠Map content program to business objectives and identify misalignments

💠Benchmark maturity level using HITCM Maturity Model

Gap Analysis and Opportunity Identification 

Identify gaps in coverage of critical content marketing pillars, examine alignment with healthcare buying committee preferences, habits, and concerns

💠Outlining gaps according to Value-Based Content Marketing model

💠Secure cross-departmental input and roles

💠Score card creation (examples), establishing KPIs, and benchmarking

Strategic VBCM Roadmap and Pilot Plan

Create an actionable plan with an optional small test project, focus on quick wins

💠Prioritize quick wins and build a 3-6 month actionable plan on minimum viable campaign, funnel, or initiative 

💠Assessing goals and budget

💠Select your custom level of support in:

       💠Market research (exiting research, custom)

       💠Content creation (agency/internal, LocutusHealth support)

       💠Program oversight (self-monitored, LocutusHealth monitored)

💠Roadmapping

💠GANTT chart creation 

Implementation Support

Launch, iterate, and scale with flexibility 

💠Launch minimum viable pilot (Individual campaign, personas, product or market)

💠Outline LocutusHealth role: Either executing, guiding, or monitoring program progress

 

Learning & Iteration

💠Iterate and hand off a repeatable process to either internal resources or LocutusHealth support