Educational Content Campaigns in Healthcare TechYour buyers don’t want vendors. They want a partner they can trust.
In healthcare, you aren’t selling tech and you aren’t selling a solution. You’re selling yourself as a specialized and supportive ally in a complex and uncertain environment. One of the most effective ways you can build trust is through educational content.
I can help you build out a content campaign that zeroes in on the alignment between your strategic direction and the strategic identity of the healthcare stakeholders in your market. This type of campaign is effective for:
💠Engaging the healthcare buying committee and beyond, including board members and trustees
💠High quality lead generation
💠Customer marketing that reduces risk and improves customer lifetime value
💠Improving brand awareness
Because of the nature of this type of campaign, you will benefit from a third-party perspective to identify elusive opportunities to build trust through education. You have three options to tap into my specialist-led content services.
Learn more about driving differentiation with educational content in healthcare tech (Examples included)
Tier 1: I plan, you execute
💠Goal and opportunity evaluation
💠Identifying internal and external SMEs
💠Mapping attendee takeaways and key topics
💠Persona map and educational paths
💠Content planning
💠Executive thought leadership tie ins
Deliverables: Educational Campaign Deck
Starting at $5K
Tier 2: I plan, we execute
💠Tier 1 deliverables
💠Content creation
💠Timeline, metrics, meeting schedule
💠AI-enhancement opportunities
Deliverables: GANTT chart, metrics, meetings, enhanced deck
Contact for estimate. (Content pricing available here for reference)
Tier 3: Extended support
💠Support offering CE credits (research and application)
💠Publication, promotion and advertising
💠Hosting
Deliverables: TBD
Contact for estimate.