My 12 years’ working in hospital tech and software involved countless conversations with CFOs, CMOs, and other provider and payer leaders. I realized something—there was boundless opportunity to enhance relationships between vendors and their clients…an opportunity that could be realized through content. 

In 2014, I went into writing for enterprise healthcare tech companies, but quickly realized my clients were underutilizing my work—creating content for the sake of content and failing to meet key healthcare decisionmakers where they were. 

That’s why today, I support healthcare tech vendors with consultant-led content strategy, content creation, and playbooks and guides. I work with my clients to build the foundation of a sustainable and healthy content program that helps teams overcome frustration, gain clarity, and drive measurable pipeline movement—often with as little one or two pieces of Value-based content.

 

My Frameworks

Based on my experience working with healthcare tech vendors, I’ve created two frameworks to evaluate and plot a course forward in improving the results of early-stage content marketing programs.

➡️HIT Content Marketing Maturity Model

➡️Value-Based Content Marketing

Guest Speaking and Writing Contributions

Education/Certification

  • MBA, International Business
  • B.S. Healthcare Administration
  • Certificate in Digital Marketing: Columbia
  • Certificate in Content Marketing: Copyblogger

 

Healthcare Experience: My professional experience in the healthcare industry includes hospital revenue cycle management, daily use of EHR/EMR systems (Epic, Meditech, Invision), claims appeals, contract modeling, billing and coding review and feedback, off-shore team management, managing HIPAA compliance in remote offices, healthcare news research and content creation, CPT, HCPCS, ICD-9 and 10  news research, and reviewing and analyzing commercial insurance contracts for both commercial and government payers across the U.S.

 

Regular Reading: 

Working With Me

 

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Availability: Monday-Friday, 9AM-4PM, EST. Extended hours are available depending on your project needs.

What you can expect working with me…

  • An interview: I won’t create anything without talking to you at some level. Your website says a lot, but before any changes are made, we need to have a coordinated perspective on your strategic goals, target market and brand values.
  • Increased engagement: The purpose of the words on your site should be to drive people to take action. That may be through sales, signing up for a newsletter or even just being more likely to buy next time you talk to them (because they really loved your last blog post). The words on your site aren’t just for show, they should create change.
  • Protection: Before we begin work, you will receive a contract that guarantees all content is plaigiarism-free, checked for grammar and errors, and gives you full rights of use. If your business knowledge or processes need protection, I am happy to sign an NDA.
  • Flexibility: I offer a range of options to improve your online voice, but am happy to come up with a custom solution to match your budget and needs.
  • A focus on metrics: Leads, Consumption, Sales or Sharing…we’ll determine which best fits your business goals. It’s tempting (and sometimes beneficial) to watch them all, but we’ll focus in on choosing just one to determine the effectiveness of your content strategy.
  • A long-term relationship: Content strategy is about building relationships with your audience over the long term, and our relationship should reflect that. Your needs for content online aren’t likely constant enough to warrant you opening a permanent position, so while I’m available to start and stop work whenever you need, I’m also working to create a long-term understanding of your business needs so that I can bring you benefit whenever you’re ready.

So shoot me an email or give me a call if you’d like to talk more about what I can do for you.

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