Enterprise Healthcare Content Friction Audit

Understand where friction is holding your content program back—before investing more resources

Most healthcare tech vendors aren’t struggling with a lack of content. They’re struggling with friction: between desired business results and marketing strategy, between how they see their solutions and how the market does, and between what they think content should do and what it actually does.

You’ll gain a practical understanding of what’s working, what’s leaking results while frustrating your team, and the most direct path to a business-aligned, revenue-supporting content system.

It starts with a conversation.

Schedule an Intro Call

Skip the Pain and Opportunity Cost of DIY Content Marketing: 

 

💠Reduce time and investment wasted on directionless and disconnected PR, advertising, social media, and random acts of content

💠Identify costly hidden bottlenecks including workflows, unnecessary tech, and content disconnected from market needs

💠Stop spending on content marketing tech with no strategic alignment 

💠Avoid years wasted on agencies and FTEs before you understand strategic fit

Benefits

 

💠Map a path to tying all content spend to business goals 

💠Leads are better prepped for a productive sales conversations

💠Higher impact and improved content program ROI with less content

💠Demonstrate to investors that you’re ready to engage the market

💠Reduce spend on unnecessary or premature agency commitments, new hires, and AI tools

💠Advance your content marketing maturity level

The Audit Exercise

A 90-minute screenshare where we’ll assess your content program—from market listening to sales enablement—to identify where friction is preventing momentum.

Together, we’ll explore:

💠Where your program is stalling (and potential paths forward)

💠Which processes and tools are creating unnecessary friction with the healthcare buying committee

💠Opportunities to evolve from generic to outcome-driven content

💠The most practical next steps for your exact situation

Based on the Outcomes-Based Content Marketing framework across 6 pillars: Evidence-Based Listening, Value-Based Content, Data & Tech, People & Workflows, Distribution & Committee Engagement, and Sales Engagement.

 

Where to Apply Your Map

 

💠New product launches and AI enhancements

💠Customer marketing improvements

💠Go-to-market initiatives

💠Responding to shifts in healthcare buying committee preferences

Deliverables

 

💠Visualization of your content program based on the OBCM framework

💠Recommendations for the lowest-hanging fruit where you can take actions and see results in the least time

💠Suggested steps for improved program maturity

💠Options for engaging LocutusHealth as a general contractor for your content program

💠If we’re not a good fit, you’ll receive recommendations from our deep network of experts in healthcare and enterprise tech marketing. 

 

 

 

Starting at $4,999

 

 

 

Get Started…

Grab a quick, no-pressure intro call to determine whether this exercise is a good fit for your goals in healthcare. Schedule here.