The LocutusHealth Content Ecosystem Framework

Your Content Ecosystem Framework

 

Your content should be part of a bigger picture.

I help you build a B2B healthcare tech content ecosystem — one where your prospects and customers learn to see you as an expert in solving their problems.

I worked over 10 years as a user of healthcare enterprise software, from EMRs, to imaging, to payor portals, and revenue cycle solutions where I worked with developers to refine solutions. After working with marketing leaders and sales professionals who sell into hospital systems, pharmacies, long-term care providers, and other healthcare administration organizations, I’ve developed a general framework that I like to see my clients moving toward.

My job is to help you build a content ecosystem that supports your business goals and works as an asset in a shifting and increasingly complex healthcare technology and information technology environment.

Locutus Infographic Final

My Process

My system is flexible to fit your needs and team dynamics, but here’s a quick preview of what my discovery process generally looks like.

 

  • Understanding the current state of your content, brand voice, business and content goals
  • Profiling your competitive environment (I partner with a healthcare admin market research firm if you’d like your content to be informed by deep market insights.)
  • Identifying key differentiators
  • Identifying content gaps
  • Discussing your sales processes and experiences
  • Sitting for a demo

Your Input

 

Once a month, I’ll send you a super short Content Check-in survey. This is your chance to let me know about challenges you’re having, change you like to see, and how our work together is impacting your results.

Got Bigger Plans?

I also partner with a full-service healthcare tech marketing firm if you have a bigger project (and you’ll still have the option of working with me.)