Your Content Ecosystem Framework
Your content should be part of a bigger picture.
I help you build a B2B healthcare tech content ecosystem — one where your prospects and customers learn to see you as an expert in solving their problems.
I worked over 10 years as a user of healthcare enterprise software, from EMRs, to imaging, to payor portals, and revenue cycle solutions where I worked with developers to refine solutions. After working with marketing leaders and sales professionals who sell into hospital systems, pharmacies, long-term care providers, and other healthcare administration organizations, I’ve developed a general framework that I like to see my clients moving toward.
My job is to help you build a content ecosystem that supports your business goals and works as an asset in a shifting and increasingly complex healthcare technology and information technology environment.
My Process
My system is flexible to fit your needs and team dynamics, but here’s a quick preview of what my discovery process generally looks like.
- Understanding the current state of your content, brand voice, business and content goals
- Profiling your competitive environment (I partner with a healthcare admin market research firm if you’d like your content to be informed by deep market insights.)
- Identifying key differentiators
- Identifying content gaps
- Discussing your sales processes and experiences
- Sitting for a demo
Your Input
Once a month, I’ll send you a super short Content Check-in survey. This is your chance to let me know about challenges you’re having, change you like to see, and how our work together is impacting your results.
Got Bigger Plans?
I also partner with a full-service healthcare tech marketing firm if you have a bigger project (and you’ll still have the option of working with me.)