Take Advantage of Revenue Cycle Market Growth with Your Online Presence

The revenue cycle market is expected to grow through 2020 and that means implications for the conversations you should be having online.

The areas of growth highlighted in this report from Technavio provide particular clues as to the types of clients you should be talking to, as well as the topics that concern them the most. The report points out three specific areas which RCM companies can use for inspiration when building an online content presence.

A Growing Elderly Population

This topic hits directly on the areas of ED and outpatient care centers. An growing elderly demographic means higher use of these services and any healthcare system or organization that is not functioning efficiently in these areas stands to be hit hard as demand increases.

According to Amrita Choudhury, a lead analyst at Technavio, “The growth in older population will result in more people to be insured under the US federal government Medicare program. This rising number of patients will lead to increased business for healthcare organizations and increased adoption of healthcare RCM solutions in the years to come.”

This is an opportunity for content such as blogs and thought leadership articles that address efficiency around emergency services, as well as case studies focused on successful improvements in ED and outpatient settings.

A Rise in Recovery Audits

Analysts at Technavio predict that the RCM market will grow at a rate of almost 13% by 2020. It attributes this primarily to a rise in recovery audits due to changing regulations — a valid insight considering the industry is waiting to see how hospitals will be impacted after CMS has proposed changes such as those under MACRA.

As regulations continue to shift, operational costs will rise and providers will feel the burden. Opportunity exists here to build thought leadership around executive insights into the impact of regulations, as well as simple tip sheets and lists that will make understanding the new environment providers face in a time of MACRA and MIPS, easier.

An Increased Need to Minimize Leakage

The report specifically calls out the importance of providers addressing incorrect claims and improper management of older records. RCM companies that specialize in these areas could focus a series of articles on basic advice around handling old records, and properly identifying and addressing incorrect claims. The intended audience could be healthcare leadership, but there is also an opportunity here to create content for readers lower on the organizational pyramid — think billing managers and even clerks that might be looking for help in their daily tasks.

Revenue cycle content is still very much in its infancy, and any RCM organization willing to invest a little time and effort in developing helpful, intelligent content will have made enormous strides in relation to their competitors.