How to Speak Human: Executives Should Share Their Personal Stories

Compared to other industries, healthcare is just getting going when it comes to producing break-out influencers.

You can tell, because lines are beginning to appear—lines between leaders who know the industry, and those who can take their knowledge, apply it to the future, and wrap it all up in a package that connects with an audience.

That last part is the hardest to pull off consistently, but the easiest to get started.

The simple practice of sprinkling personal details, short anecdotes, and bits of personality throughout your content can give legs to even the most technical message. Do that over time…prioritize a meaningful connection with an audience by sharing the heart of yourself and your organization…and you’ll create content with a life of its own.

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