If you’re a cybersecurity company looking to connect with CIOs and decision-makers in data-oriented healthcare organizations you should be enhancing your long-term strategy with content in the form of…
- White papers that educate your readers on the security challenges they face (and likely don’t even realize)
- Case studies that position your security products and services as the solution to an increasingly complex cybersecurity environment
- Blogs that strategically highlight your products and security-enhancing features
- Emails that take advantage of contacts collected by your sales team to nurture leads and build a healthy client base
My practical background not only in healthcare, but as personally responsible for the security and HIPAA compliance for a remote office that managed data for dozens of hospitals across the country means that I understand the challenges of your clients on an intimate level.
In addition to an MBA and degree in hospital administration, I am continually educating myself on the current state of security and information technology in the industry through HIMSS webinars, cybersecurity courses and other materials.
Threat Assessment and Wearables Lead 2016 Healthcare Innovations (addresses CIO challenges)
Piece on DaaS for HP (device focus, addresses security)